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MLM Business- Mistakes to Avoid
By: Suzanne Fulford
For the many people new to the MLM business, or for veterans who have yet to realize success in the industry, recognizing and correcting four detrimental yet commonly made mistakes can make all the difference. Today, we will look at some of the mistakes many in the MLM business make and what you can do about them.
Mistake #1
The first mistake practically everyone makes in this industry is trying to sell. We are in the teaching and mentoring business. If we are doing this right, we are building relationships, not trying to get people into our deals. People can feel the difference when you’re talking to them and trying to sell them. They don’t like it. Neither do you! You don’t like to be sold, and you don’t like the feeling you get when you’re trying to sell something. It doesn’t sit right deep down inside. So stop it! Build relationships, and success will follow. That is key!
Mistake #2
Not checking the background of your company leadership to make sure that they have MLM experience, with integrity, is another mistake. Why does this matter, you ask? Well, do you want to build this once, build it big, and build it for your children’s children? Then you better make sure that the people running it know what they’re doing and respect the guys and gals in the field who are building it. The best way to do this is to read your company’s policies and procedures. Some of the things you will find there will make you scream! When you read them, you’ll realize who you are really building the business for and it’s not you! Please, please, read the policies and procedures!
Mistake #3
Not knowing how many people it takes to earn the income you want is a huge blunder. Do you want to make $10,000 every month? Okay, then how many people in your organization does it take, on the back end, to make your goal? How doable is that? Are you having trouble just keeping 10, 20, or 30?
In most comp plans to make $10,000 a month, you need anywhere from 1,600 to 5,000 people, depending on how your plan is set up. How doable is that when you can’t even keep 30? I know of a comp plan out there that requires less than 400 people to make $10,000 monthly. How much easier do you think it is to keep people in that plan? Pretty easy, I’d say. So make sure you know the numbers, then crunch them to see how doable it is for you.
Mistake #4
The final mistake that many MLM distributors make is going after their friends and families. Unfortunately, a large majority of companies out there employ this “technique” as their primary source of lead generation. Ouch! Let me just tell you from personal experience that your “warm market” is the coldest out there! If you’re in a company where this is the primary source of lead generation, you are in for a hard time, my friend! This technique does not work. The best leads are the ones you generate yourself, and if your company, team, or upline doesn’t have a system in place to do that, it’s going to be very tough.
These are just a few of the mistakes many people make in a MLM business, but with some basic skills and a good system in place, these mistakes are avoidable. If you are having difficulties, take a good look at these mistakes and see if you’re not making one of them in your own MLM business.
Suzanne Fulford is a successful network marketer and stay at home mother of two. Suzanne believes everyone with the desire to become successful in network marketing can do so with the proper skills, mentoring and support. It is her goal to help as many people as possible attain the proper skills and mentor them to success. Download her free eBook at http://TheMLMmom.com/ or visit http://NetworkMarketingHotspot.com/ for more free tips and training.
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