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The next Internet marketing gold rush
By: Ken McCarthy
Video on the Internet is shaping up to
become the next Internet marketing gold rush.
I predict that in 2006 Internet marketers
will spend more on video than on all
other Internet marketing tools combined.
And they might be making a huge mistake.
Don't get me wrong.
Video on the Internet is powerful. I recommend
that you explore using it to promote your
business.
I'm just not convinced that every Internet marketer
can or should become their own videographer.
Unfortunately, that's what a lot of people are
trying to do right now and I'm afraid it will
end in tears.
As much as video equipment has come down
in price, getting fully equipped is still not cheap.
And as easy as it has become to use, it would
be a mistake to think that making good video is
easy.
Before you sign up for any of the sure-to-appear
multi-thousand dollar packages the Internet
gurus will be selling, let me make a simple
recommendation that may save you a ton
of time, money, frustration and wasted effort.
Get out your yellow pages...
And look up two numbers.
First, the number of your local community
college. See if they have a course on
video production. Find out who teaches it.
Second, look up the numbers of local
wedding videographers and find one
or more you feel comfortable with.
Meet with these guys on the phone or,
better yet, in person. Buy them lunch.
Tell them what you're trying to do.
You may discover that you can easily
hire someone who already has all
the equipment you need and already
knows how to use it on a very reasonable
per-project basis.
Imagine getting better, faster results and quite
possibly for a lot less if you tried to 'save money'
by doing it yourself.
The do-it-yourself bug is very strong.
I've got it myself, but a little time invested
in educating yourself and networking
with local pros before you commit to
a big purchase of video equipment
could be the smartest move you make
in 2006.
Remember, the purpose of a gold rush
is to get the gold, not spend time learning a
complex skill that plenty of other people
are happy to sell to you at a reasonable
price.
- Ken McCarthy
© Ken McCarthy- All Rights Reserved. Reprints
allowed with article and resource box unedited.
Ken McCarthy is the publisher of the
Internet Video Marketing Letter.
http://www.InternetVideoMarketingLetter.com
This article is free for republishing
Article Source: http://www.articlealley.com
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