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105 Ways To Make Money From Home

Learn how to select the best keyword to target for your Google Optimization Process
By: Ryan Springfield

Most of you people out there who have decided to create your own online business; think that by having the business idea and creating the corresponding website; then your work is done and the money will start flowing. After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in one of the millions of search engines. Another couple of weeks go by and still no luck.

Trying to optimize your website without a proper optimization strategy will eventually be a complete waste of time. Through a set of articles we will be going, step by step the process of top ranking your site on the major search engines.

Where to Start?


The first thing to do is choose the appropriate keywords that you will be targeting in your optimization process. You might think that this might sound like a quick and simple thing to do. Well you are mistaken. Choosing the correct keyword is a crucial issue in optimizing your site. Targeting the wrong keywords will result in wasting your time.

Keyword Research


To research your keyword you must visit a few sites. Two sites which I personally recommend are Wordtracker and Overture. They are both online tools that provide you with an idea of what are currently the most searched keywords on the top search engines. Using Overture, you can first start by inserting a general keyword that you think might describe your web site topic. You will then notice that Overture will provide you a list of related terms with a number near each one under the “count” column. This number corresponds to the number of times the specific keyword has been searched for the previous month within the Overture search engine. Generally, you can take that number times 8, in order to estimate the number of times that keyword has been searched within Google for the previous month.

Don’t directly choose the term with the highest count. Why? you ask... If a keyword is searched that many times in Overture, then mostly likely the competition will be very fierce. That much competition is not good for a new site. Let’s say for example you’re sites topic is DVD reseller. Although the keyword DVD reseller might have the highest count, if you search for it in Google, you will realize that that you will be competing against 35 million sites. Try to narrow the competition by targeting more specific keywords such as Action DVD reseller story, or French DVD reseller as long as the keywords still apply to your site.

Choose 2 or 3 keywords and then move on to the search for each one in Google. If the #1 ranking website for your targeted keyword is not a top-level page in his domain, then this is to your advantage if you are trying to optimize your homepage.
Next install the Google toolbar, and then enter the #1 ranked page for your targeted keyword. Check the PR of the page. The less the PR of the page, the easier will be you job in outranking all your competition.

Note: Here's a quick definition of Page Rank. Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of the many factors that Google takes into account when ranking websites.

Next open the source code of the top ranked page, cause you need to check a few issues.

Remember the purpose of this study your competitor’s optimization strategy. This strategy has already worked for him. So our purpose is to do what they have already done but do it slightly better. Do not overdo the optimization cause there such a thing as over optimization. This will result in the undesirable, which is being penalized and quarantined by Google and other search engines. And it will be taking you several months before being back in the competition once again.

Good Luck with your optimization process, and remember to check back very soon for our next article that will cover the details about the details of the onpage optimization process.

Ryan Springfield, Virtual Software LTD -
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