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105 Ways To Make Money From Home
Increasing Sales Conversion Rates with Articles
By: Cody Moya
Sales conversion online – the rate at which site viewers turn into customers – is estimated to be about one percent most of the time. This means if you have a hundred views per day of your website, only one of them is likely to buy anything from you.
That's actually not that bad, if you think about it. You have a site up there that's not costing you much outside of hosting (since overhead does not exist online), and if you have one conversion a day, you have a pretty good income from an unmanned website. Several of these gives you a healthy business.
But it's always better to convert more of your viewers into customers. If you have the mentioned 100-views website, just one more customer per day doubles your rate of sale, and your income. Tripling it is not unheard of for web sites that are sales-optimized.
Using Articles to Sell Your Product
The worst thing you can do though, is hard-sell your product. Like mules, consumers don't like to have their heads forced to look in any given direction and they are likely to balk.
However, you can use free information to coax them to look your way.
Though the Internet is today's most useful and productive marketing engine, it was originally developed as a method for sharing information. And that's what it's best at today, too. Even though millions of people use it for images, movies, and sound, it's really optimized for text-based data. And if you share clearly-written, easy to follow information with your customers on the products you know they want to buy anyway, you're much more likely to convert viewers into buyers.
It's the difference between having an online catalog you loan someone, and taking a friend by the hand to talk to them about a specific product you personally know and trust.
Trust
Sales and information on the Internet are really all about trust. You trust that the information you read is correct – and, interestingly, the Internet tends to be self-correcting. The information disseminated on it gradually tends toward being the truth.
This gives you a huge edge. People subconsciously trust the Internet before they trust a late-night sales pitch. This has changed from five years ago, when few sales were made online. Ideally, what you want to do is capture some of that trust for your own website and convert it into sales.
The best way to do that is to give away truthful, valuable information in articles on the things your customers are obsessed with. In addition, these articles should be written in a friendly, non-pushy way so that your customers can see that you're just sharing information with them, not trying to get them to buy stuff.
Articles are NOT sales letters or sales pitches. That's where a lot of online business owners mess up. Instead, articles on your website are a method for educating your consumers while simultaneously building up a bank of trust that will ultimately be converted into sales.
If You Can't Write
If you can't write, that's okay too. You know your products, and you know what you want to communicate to your customers. There are dozens of places online you can go to hire writers or purchase blocks of well-written articles that you can post to your website. Once you've evaluated the article for accuracy and purchased the rights, you can post it as yours.
Also Remember
When you're sharing articles with your customers, you're building a relationship. Relationships, by definition, cover a fair expanse of time. You should never dump a bunch of articles onto your website and then sit down to wait for the sales to roll in.
Instead, new articles should be put online over time. You want your customers to keep returning. Ideally, you should aim your articles toward your customers' changing needs and desires. Encourage your customers to talk to you about what they want to see and change the content of your website to reflect these needs.
Whether you use articles, a newsletter, blogs, ebooks, or reports, or a combination to spread the information your viewers are hungry for, over time your information will start to convert your viewers into sales. You should be patient and responsive, building up your trust bank with your audience and not pushing them until at last, they start to buy your products on their own.
This article is free for republishing
Article Source: http://www.articlealley.com
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