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How To Use Public Domain Files Intelligently & Profitably Part 7
By: Edwin John
How does a customer receive your completed product? Your ebook, for instance. The most obvious way is to create a sales page and let your paying customers download it.
We talked about this in Lesson 3 of this series, if you recall.
But are there other ways to distribute your product? Today we will look at some of these possible ways and how they can be beneficial in your online business.
Same product. Different Ways To Sell It.
Besides the obvious way of selling your product, you might want to consider one or more of the following ways to enhance and add value to your offers.
Offer the product with resell rights. That means the buyer gets to make money with your product too. This allows youi to make a bigger profit with each sale. For instance, your product is selling for $25. In addition to that, you'd offer full resell rights to your products at, say, $150. Bigger profits with a single sale. Resell rights are attractive because they provide the buyer with an opportunity not only to make use of your product but to make money from it. If I was a customer interested in an online business and I do not have my own products, I'd be looking for good prducts that have resell rights. $150 is a small investment to acquire the rights to a product for selling. With the right techniques, I could sell hundreds of products in the months and years ahead.
Another idea is to combine your product with other similiar products of your own or of those you obtain resell rights for. This way you sell a package with high perceived value. For example, if you have a product on cooking tips, you could bundle a few other 'cooking' products. How about putting together a delicious package of 3 cooking products like ~ 1) Pro Cooking Tips, 2) 101 Indian Recipes, 3) Chinese Cooking Made Easy. Irresistible? I think so. You can see how the titles themselves would pull in the cooking enthusiast! Instead of selling one product for just $9, you could be selling 3 in a bundle for $27 or even $50.
Internet marketing surveys have shown that a cheaper product will not necessarily outsell a similiar product that is more expensive. This is because, buyers tend to attach more value to an expensive product in the sense that it's of a higher quality. I have personal experience with this. I have a product that I was selling for $37 and sales was good. But when I added a few more products to the bundle, I increased the price to $49 and my sales increased. Not only was I generating more sales, I was making a bigger profit with each sale!
Try it and see the next time you decide on a price for your product. You may well find that you sell more when you increase the price of your product!
Another good way is to use your product as a bonus. If you are already selling a main product, add bonuses that would enhance the perceived value of your product.
Finally, you can use your product as an upsell. It's like when you're in McDonald's and the guy behind the counter asks you, "Do you want fries with that?" You're selling a product on your website. When your customer orders, you have the opportunity to present him an aditional product (something related, something that makes sense to order together with the first item) juts before he checks out to pay of his purchase. This suggestion alone can double your sales and profits.
On the internet, for instance, domain registrars do this. Whne yuou register a domain, they ask, do you want webhosting with that? Do you want URL forwarding with that?...and so on.
The next lesson on this series puts all the pieces together. I have saved the best lesson for last. It's going to be fun. Watch for it.
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http://www.InstantAuthors.com
How & Where To Find Public Domain Info
http://www.InstantAuthors.com/pdresource.htm
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