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Local Market: Tampa Bay Are You Guilty of Undervaluing Your Local Market?
By: KRISTEN OWEN

Local markets are teeming with consumers. Until recently buyers often used telephone books to find local businesses, a dying trend in today’s online world. While online buying remains only a percentage of total sales revenue more buyers are seeking retailers and service providers online than ever before. The Big 3 are offering innovative local search marketing tools, if you’re not already using them your competitors probably are.

Figuring out online features and targeting the right audience without overspending can be daunting. Many local businesses still use web space as a brochure site, something to point people to if they’re interested. Most don’t think it’s practical to utilize the web as a marketing source. Whether local businesses feel search engine marketing is too expensive or too complicated they tend to overlook the incredible value of being found online.

With Tampa Bay’s potential market it is imperative local retailers find their niche and get online. Local customers are already searching the web for local retailers and service providers. Demand is high; supplying that demand requires local businesses to put themselves in front of their customers.

Major factors prohibiting local business owners from getting online often include figuring out how to build the web site, then marketing it without going over budget. Getting online is fairly simple, marketing a successful site often requires more resources. Local business owners should not be discouraged. Tampa Bay is prospering, the market is great for all local businesses, and there are local options for finding web designers and search engine marketers.

Local to Tampa Bay ContentWorth offers a full service search engine marketing solution. Although the company is fresh to the local market the individuals behind it bring years of experience in search engine marketing. Kristen Owen, CEO of ContentWorth, has lived in the Tampa Bay area for years and knows understands the difficulties behind launching a start up business. ContentWorth’s goal is to help small and medium businesses find themselves in the SERPs and paid listings while remaining within budget. Local companies working together to increase the local market’s awareness of each.

For many businesses flying a CEO to meet another is not feasible. Having access to local business partners increases communication opportunities and helps establish a report. While technology allows business partners to easily communicate across the country or the oceans often there’s nothing better than a business meeting over coffee to iron out project details. Technology is amazing; it just doesn’t beat real life. If your business is local to Tampa Bay and you want your site in front of the right people please consider using a local company like ContentWorth. Business to business or business to consumer matters not. Building a lasting relationship with the companies you choose to work with ensures better quality, better service, and better results. The Tampa Bay area is blossoming; don’t miss out on your share of the market

Kristen Owen, CEO of ContentWorth, has been writing and working in search engine marketing for years. ContentWorth offers a full line of search engine marketing solutions. Contact Kristen at kowen@contentworth.com for more information on publishing rights or search engine marketing.
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